Executive Director, Association for Healthcare Foodservice (AHF)
Bruce Degn (pronounced Dane) joined AMG in 2015 to serve as Executive Director of the Association for Healthcare Foodservice (AHF). With over 10 years of trade association experience, he understands the collective power of industry associations, business partnerships and knows firsthand the work that truly effective trade groups demand.
Degn has a high level of energy, enthusiasm and marketing skills. Previously, he worked with the Telecommunications Industry Association (TIA) where he was the Director of Membership and Industry Relations. At TIA, his successful recruitment of new members grew their annual trade show and increased non-dues revenue.
Degn believes in building consensus, establishing shared priorities and communicating with a unified voice. He is a graduate of Brigham Young University and also holds a Master’s Degree from the University of Southern California’s Marshall School of Business. Originally from San Diego, California, he is fluent in Spanish. He and his wife and three children live in McLean, Virginia.