Bruce Degn

Executive Director, Association for Healthcare Foodservice (AHF)

Bruce DegnBruce Degn (pronounced Dane) joined AMG in 2015 to serve as Executive Director of the Association for Healthcare Foodservice (AHF). With over 10 years of trade association experience, he understands the collective power of industry associations, business partnerships and knows firsthand the work that truly effective trade groups demand.

Degn has a high level of energy, enthusiasm and marketing skills. Previously, he worked with the Telecommunications Industry Association (TIA) where he was the Director of Membership and Industry Relations. At TIA, his successful recruitment of new members grew their annual trade show and increased non-dues revenue.

Degn believes in building consensus, establishing shared priorities and communicating with a unified voice. He is a graduate of Brigham Young University and also holds a Master’s Degree from the University of Southern California’s Marshall School of Business. Originally from San Diego, California, he is fluent in Spanish. He and his wife and three children live in McLean, Virginia.

WGR grew it’s industry partners by 72% from 2015 to 2016 with AMG.
AHF’s conference attendance grew by 17% after just 9 months with AMG
NASAO grew its industry partners by 35% after just one year with AMG
SDPA’s revenue grew by 20% after just one year with AMG
BRPT attained a 254% growth in certificants after 10 years with AMG