Marketing & Communications
AMG offers full-service marketing, communications and public relations services, providing resources for associations and nonprofits, as well as corporate marketers. Our team members are experienced at branding, repositioning, identity management, and enhancing awareness for clients. We partner with clients to provide strategic communication direction and creative solutions to promote their organization, whether as a single-project assignment, comprehensive program, or ongoing consultative relationship.
Our clients enjoy the flexibility and personal attention only a boutique agency can provide. AMG’s award-winning staff combine communication expertise in one creative, dynamic team.
AMG marketing and communications team members are experts at everything “brand.” We can help our clients determine their brand, build it and most importantly maintain the identity of their brand. Whether we are working with a client on brand repositioning, Website construction or member recruitment, we carry out every plan with the integrity and values of their brand in mind. Every action taken by our client represents their brand and the image they want to portray. We make it a priority to put their brand first in every project.
Behind each project is a long list of questions that are answered to achieve the final result. Across the board, the most important question is, why? We want to know why our client feels there is a need for the particular project they are asking for from us. We never handle projects by just reading a set of directions and creating what is first asked by the client. We first challenge our clients to think about the reason behind the need. We ask ourselves why each client may need a service. After analyzing initial research, we then determine if the client really needs the service they are asking, or if the problem lies elsewhere.
Media Relations & Publicity
AMG partners with our clients to identify what is most unique, interesting and newsworthy within their organizations to help distinguish them within the media marketplace – then we take the appropriate course of action to get the desired results.
For some clients, that means blanketing the country with coverage, and AMG gets it done. Often, it means combining the most powerful message with up-to-the-minute media savvy and productive, targeted contacts – a more detailed approach for coverage that counts.
Because our clients are industry experts, we use every resource necessary to build on this expertise and put our clients in the media spotlight. We maintain an active database of media contacts, editorial calendars and background information about reporters and media outlets. AMG provides its clients with ongoing reporting analysis of media outreach coverage and issues that will affect their organizations.
AMG provides ongoing strategic consulting on issues related to your organization. Maintaining the reputation of our client’s brand is critical. We bring strategic insight and understanding to help identify potential problems and pinpoint real opportunities. We offer our clients flexible services with the choice of acting as their full-time public relations representative or on an as-needed basis.
Brand & Organization Identity Building
Your organization’s brand identity is one of your most precious assets. It reflects the perceived value of your organization, and that image influences attitudes and opinions that affect all aspects of your organization, including financial stability and the ability to recruit and retain members. A client’s brand extends beyond a logo and slogan. It is the way our clients speak, the way they communicate with their audiences, the atmosphere of their office, and even the way they answer the phone. As an extension of your team, AMG works relentlessly to help build your brand image.
From concept to execution, we work with our clients to develop national campaigns that underscore your core values and messages and help influence the behavior of your target audiences.
AMG helps our clients communicate effectively with their target audience through a variety of collateral and marketing materials. Our team of experienced writers and designers can develop the materials you need.
Our Marketing Materials services include:
- Email Templates
- Event Materials
- Donor Development Tools
- Membership Marketing
- Publications – Newsletters and Magazines
- Editing or Full-Service Management, Including Ad Sales
- Employee Literature
- POS and Customer Relationship Vehicles
An organization’s brand starts from the inside out. Everyone on your staff should reflect the views and values of your organization. Ultimately, they determine the mood and language of your office and reputation as they interact with outsiders. Because your internal audience of employees and existing members conveys the identity of your organization to everyone they interact with, it is crucial that they remain up-to-date on your organization’s values, culture, and brand. AMG meets this challenge by determining the best communication channel for effectively reaching this audience and presenting the information in an approachable yet impactful way.