By Teresa Gutsick,Creative Director, Association Management Group (AMG)
Remember when email was special?
For those of you whose birth announcements arrived in email, you probably don’t remember the heady days to which I am referring. Let me take you back…
Once upon a time there was real excitement surrounding email. It was quick and cheap, and a great way to drive a marketing message directly to your audience. » Read More
By Teresa B. Gutsick, Creative Director, AMG
“No one reads.”
This is a phrase that designers use to try to get their clients to edit their website and email text. While the designer may have an ulterior motive that probably includes more room for eye-catching imagery— it is a truism in the Internet age that we now have shorter attention spans than goldfish. A study done in 2015 by Microsoft Corp. » Read More
By Teresa B. Gutsick, AMG Creative Director/Senior Designer
Responsive is a great buzz word, but what does it mean when applied to your organization’s website?
A website that is responsive means that the pages of the site are designed to adapt to any device on which they are being viewed, whether it be a desktop computer, a small laptop, a tablet or e-reader, or a mobile phone. » Read More