Tag Archives: Emily Francis

Getting Back to Basics with Everybody Writes | Part II: Social Media Advice

By Emily Francis, Association Administrator, Women in Government Relations (WGR)

Everyone needs to get back to basics every once and awhile, and that’s what I did by reading Ann Handley’s Everybody Writes, where Handley explores just about every way you could be marketing your organization, and how to do it with better writing. I was most interested in what Handley had to say about email marketing, but another thing I really wanted some advice on was social media.  » Read More

Getting Back to Basics with Everybody Writes | Part I

By Emily Francis, Association Administrator, Women in Government Relations (WGR)

Most in the association world have sent tens of hundreds of emails to their membership—after you get the hang of writing so many emails, especially if you send them daily, it can be hard to break out of the ordinary and the usual.

I picked up Everybody Writes, by marketing guru Ann Handley, to freshen up my writing habits and make sure I was looking at everything I send out to membership with beginner’s eyes.  » Read More