Category Archives: Membership

The Challenge Coin: Creative Currency for Associations

By: Cynthia E. Berry, Esq., Managing Director Civil Justice Reform Group (CJRG)

One symbol of the bonding and camaraderie among members of the armed forces is the challenge coin – a medallion or coin that bears the insignia, motto, and/or colors that identify a particular unit or group. Traditionally, these coins are given to demonstrate membership and instill pride in those who carry them.

A familiar story about the “first” challenge coin involves an American fighter pilot who was shot down over enemy territory during World War I.  » Read More

I KNOW My Members are Engaged!… [Right?]

Building an Engagement Scorecard Model so you KNOW Your Members Are Engaged.

By Leah Reily, Managing Director, Society of Dermatology Physician Assistants (SDPA); Managing Director, Dermatology PA Foundation (DPAF)

Leah Reily

In the association world, much, if not all, of what we do is geared towards increasing member engagement. At the end of the day the success and longevity of your organization is built on a longstanding relationship between you and your member.  » Read More

Celebrating with Your Members

By Laura Ransone, Director of Membership & Events, Women in Government Relations, AMG Associate

Laura Ransone

Why should we celebrate with members? The goal of every association is member engagement. Celebrating members and their accomplishments adds that personal touch that is essential to membership engagement and creates a sense of belonging and community. Sending flowers when a past President gets a promotion or posting on social media when a member wins an industry award goes a long way.  » Read More

Six Steps to a Successful Membership Campaign

By Laura Ransone, Director of Membership & Events, Women in Government Relations, AMG Associate

Laura Ransone

Members are the heart of the association. Association professionals keep hearing that membership is declining or millennials don’t need associations. We need to get creative with our membership campaigns. Here are 6 steps to a successful membership campaign:

1. Set a goal

Make sure it is SMART (Specific, Measurable, Achievable, Realistic and Time based)!  » Read More