Category Archives: Graphic Design

Going Beyond Your Logo Colors

The benefits of an extended color palette.

By Chad Quinn, Social Media and Communications Director, Association Management Group (AMG)

It’s easy to get stuck in a color rut because of your logo colors.

For instance, several years ago I began working for an organization whose logo was two colors, let’s say red and black, and E-V-E-R-Y-T-H-I-N-G they produced, from their website to their annual report, relied on those two colors, and only those two colors.  » Read More

Myth: People Read on the Web

By Teresa B. Gutsick, Creative Director, AMG

Teresa B. Gutsick

“No one reads.”

This is a phrase that designers use to try to get their clients to edit their website and email text. While the designer may have an ulterior motive that probably includes more room for eye-catching imagery— it is a truism in the Internet age that we now have shorter attention spans than goldfish. A study done in 2015 by Microsoft Corp.  » Read More

Responsive Websites – Good Customer Service

By Teresa B. Gutsick, AMG Creative Director/Senior Designer

Teresa B. Gutsick

Responsive is a great buzz word, but what does it mean when applied to your organization’s website?

A website that is responsive means that the pages of the site are designed to adapt to any device on which they are being viewed, whether it be a desktop computer, a small laptop, a tablet or e-reader, or a mobile phone.  » Read More