Category Archives: Communication

Getting Back to Basics with Everybody Writes | Part II: Social Media Advice

By Emily Francis, Association Administrator, Women in Government Relations (WGR)

Everyone needs to get back to basics every once and awhile, and that’s what I did by reading Ann Handley’s Everybody Writes, where Handley explores just about every way you could be marketing your organization, and how to do it with better writing. I was most interested in what Handley had to say about email marketing, but another thing I really wanted some advice on was social media.  » Read More

The Benefits of Face to Face Meetings

By Kent Hamaker, Director of Education, Communications, and Benchmarking, Association for Healthcare Foodservice (AHF)

Association staffers do most of their work with clients via long distance methods: conference calls, emails, texts, and websites like Basecamp. These technological wonders are necessities, of course, and make possible the work we are hired to do. But amidst the overwhelming chaos of the information we have to manage we too easily forget the benefits and importance of meeting our clients face to face.  » Read More

Getting Back to Basics with Everybody Writes | Part I

By Emily Francis, Association Administrator, Women in Government Relations (WGR)

Most in the association world have sent tens of hundreds of emails to their membership—after you get the hang of writing so many emails, especially if you send them daily, it can be hard to break out of the ordinary and the usual.

I picked up Everybody Writes, by marketing guru Ann Handley, to freshen up my writing habits and make sure I was looking at everything I send out to membership with beginner’s eyes.  » Read More

A Print Renaissance: Electronic vs. Print Marketing in 2017

By Teresa Gutsick,Creative Director, Association Management Group (AMG)

Remember when email was special?

For those of you whose birth announcements arrived in email, you probably don’t remember the heady days to which I am referring. Let me take you back…

Once upon a time there was real excitement surrounding email. It was quick and cheap, and a great way to drive a marketing message directly to your audience.  » Read More

S.U.P. (Short. Uncomplicated. Pleasing.)

Keep your message short. Keep your language uncomplicated. Keep your presentations pleasing to the eye.

By Chad Quinn, Social Media and Communications Director, Association Management Group (AMG)

My 9-year-old nephew often sends me a simple text message… “sup” – no punctuation and no extra words. While short, the intent is clear. He’s checking-in, saying “hi” and seeing if I am around to respond.

This simple word… well, almost a word – in this usage it is more slang; “sup” is actually a word that means to “take (drink or liquid food) by sips or spoonfuls” – who knew?… Back on track; this simple word illustrates a key message in communication.  » Read More

XDP: A Highly Collaborative Learning Experience

By Hunter Clemens, CAE, CMP, Vice President Meetings Management Group (MMG)

Imagine being greeted at every turn along the way as you enter the venue hosting an event you are attending and being met with your badge, and then escorted to the coat check, and then to the room in which your meeting is being held. That is exactly what happened when I had the privilege to attend the American Society of Association Executive’s (ASAE) pilot of the Xperience Design Project, or XDP, this past December.  » Read More

Going Beyond Your Logo Colors

The benefits of an extended color palette.

By Chad Quinn, Social Media and Communications Director, Association Management Group (AMG)

It’s easy to get stuck in a color rut because of your logo colors.

For instance, several years ago I began working for an organization whose logo was two colors, let’s say red and black, and E-V-E-R-Y-T-H-I-N-G they produced, from their website to their annual report, relied on those two colors, and only those two colors.  » Read More

I KNOW My Members are Engaged!… [Right?]

Building an Engagement Scorecard Model so you KNOW Your Members Are Engaged.

By Leah Reily, Managing Director, Society of Dermatology Physician Assistants (SDPA); Managing Director, Dermatology PA Foundation (DPAF)

Leah Reily

In the association world, much, if not all, of what we do is geared towards increasing member engagement. At the end of the day the success and longevity of your organization is built on a longstanding relationship between you and your member.  » Read More

Keeping Content Fresh for Your Audience

By Kent Hamaker, Director of Education, Communications, and Benchmarking, Association for Healthcare Foodservice (AHF)

Kent Hamaker

Keeping your association’s content fresh is incredibly important; it helps keep members engaged and leadership happy. The older your information content across platforms, the less relevant your organization appears. Of course keeping your content fresh is easier said than done. Here are some effective strategies to keep you ahead of the “sell by” date.  » Read More

What is Reddit?

(And Why EMS Leaders Should Care)

By Amanda Riordan, Director of Membership, American Ambulance Association (AAA)

Amanda Riordon

Editor’s Note: This blog post was originally published on one of our client sites, the American Ambulance Association (AAA) with an intended audience of emergency medical service (EMS) companies. However, the explanation of what Reddit is, and how it could be useful to AAA’s audience is likely very appropriate for your own organization.  » Read More